Postcodes of Origin

XXXX replaced its logo on the Queensland Maroons jerseys with players’ hometown postcodes, celebrating the communities that shaped them. Limited-edition Pride in Your Origin cans let fans build their own postcode, sharing pride in where they’re from, honouring all 447 Queensland postcodes.

Clio: 1 x Gold, 2 x Silver | London International Awards: Silver | New York Festivals: 2 x Bronze | AWARD: 4 x Bronze |
One Show: 2 x Merit | Spikes - Activation: 2 x Finalist | ANDYs - Sponsorships: Finalist | Effies: Silver

Role: Creative Director

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Role: Creative Director / Art Director