Carlton Dry’s brand campaign ‘#HELLOBEER’ explores the possibilities that come about when four housemates say ‘HELLO’ to the unexpected.
A national OOH campaign preceded.
Fruit of the Loom's Professionals Collection consists of the world's classiest sweat suits, for men who want to be comfortable and taken seriously.
Fruit of the Loom is an 160-year old American brand known for making Tighty Whities. It needed a makeover to stand out as innovative and fashionable. So they created a faux high-fashion trend, Plastique.
An amateur photographer gets attention in this spot for the new Panasonic LUMIX G2 camera.
We developed a strategy for Tetley that would break the category norm with a more honest approach, by acknowledging tea for what it is. It’s not a big fix or a magical escape. It simply gives you a few minutes of courage, before you get back out there.
The dummkopfs who run the Melbourne International Film Festival were clearly not ready for the films of these German directors.
Our Libra girls head to boot camp.
Panasonic asked us to promote its latest range of VIERA Neo Plasma TVs with a new campaign based on the colour black.
What with black plagues, black moods, black hats and black cats, 'black' has never had a particularly good reputation.
But it is however, exceptionally good at one thing. When you put something good in front of it, it sure as hell stands out.
Sony Premium DJ Headphones 'Exploding Note.'
The small truths of life are beautifully observed in this campaign for Sony Handycam.
To show how Olay triumphs over age, in other words, "ages beautifully", we did literally just that - turning numbers into lyrical wonderful signifiers. This campaign was shot in hundreds of individual sections and then matched and retouched meticulously to live up to the promise of the tag-line.
The journey of Nakashima, the Ninja Master.